Web Analytics for Local Businesses
GA4 configured properly, custom events tracked, and enquiry funnels analysed — so you can see exactly which of your services attracts the most interest and where your prospects drop off.
Web Analytics
Know exactly what your visitors do — and where they leave
GA4 setup, custom event tracking, and funnel analysis for local UK business websites. We configure analytics properly so you can see exactly which pages attract the most interest, which booking or enquiry steps cause drop-offs, and where your customers come from.
Get Your Analytics Set UpGA4 Configuration for Local Businesses
Complete GA4 setup from scratch — goals, conversions, audience segments, and report views configured specifically for websites with booking forms, quote requests, or reservation systems.
Custom Event Tracking for Enquiry Flows
Track key actions beyond standard pageviews: booking form completions, menu downloads, contact enquiries, phone click-to-call, and outbound links to social media.
Booking & Enquiry Funnel Analysis
Visualise your customer journey from landing page to booking or enquiry submission — identifying exactly which pages or form steps cause visitors to drop off.
Local Traffic Source Attribution
Proper UTM parameter tagging across all campaigns so you can accurately attribute enquiries to their source — whether that's a Google Ads campaign targeting "plumber Stoke", a Facebook post, or an organic search.
Google Business Profile Insights
Connect and analyse your Google Business Profile insights alongside your website analytics for a complete picture of how customers find and engage with your business online.
Are you tracking what actually matters?
Get a free analytics audit and find out exactly what you're currently missing about how your website visitors behave.
Book Free Analytics Audit